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Become a J. Stockard Frequent Fly-er

frequent flyerIf you are regular online customer at J. Stockard Fly Fishing, you should definitely consider joining our Frequent Fly-er program. First, we can store all your purchase and shipping information and keep a Wish List for you so your return shopping visits are fast and efficient. Second, you get early notification of special offers and other deals designed for our Frequent Fly-ers. And finally, you earn points that you can redeem on future purchases at J. Stockard Fly Fishing.

Continue reading → Become a J. Stockard Frequent Fly-er

Who is J. Stockard anyway?

We often get this question from customers.

Who is J. Stockard?

Joel Stockard is the grandfather of one of our founders. Born in Texas, Joel was a life-long outdoorsman who loved fly tying, fly fishing, collecting old fishing rods and tackle and building birch bark furniture.

Early on, Joel was a stockbroker in Detroit but the Great Depression put an end to that. He then moved from the city and spent the rest of his life in North Carolina and Canada where he built a fishing camp on one of the large Muskoka lakes north of Toronto. Each year, Joel and his extended family spent the summer in Muskoka in the log house that is the centerpiece of “The Eyrie” (Eagle’s Nest). Each day would find Joel in his canoe out on the lake fly fishing for the lake trout and small mouth bass that used to be plentiful.

Today, The Eyrie is still family owned and used by dozens of Joel’s descendants. No one are lucky enough to spend the whole summer there but everyone takes a week or two each year to enjoy Joel’s fishing paradise, take the kids out in Joel’s fishing canoe and try catching a few of those elusive trout or bass.